Luke Liu

@Yelp, leading the design of a brand-new homepage experience to drive engagement and retention.

Yelp’s New Personalized Home Feed

Led the design of a new personalized home feed filled with rich visual content to help users connect with highly rated local businesses nearby.

Product Design, 2024

Featured on Yahoo Finance

Videos in the Yelp Home Feed

Designed a video content framework to enhance discovery on Yelp, enabling diners to explore local recommendations through dynamic portrait video storytelling.

Product Design, 2024

Redesigned Search Bar & Category Shortcuts

Led the redesign of the search bar with animated search prompt text and refreshed category shortcuts to deliver a modern, visually engaging homepage experience.

Product Design, 2024

Yelp’s Feed-First Homepage

Led the redesign to shift the legacy homepage towards a more content-driven approach, enhancing discovery and engagement for users.

Product Design, 2023

Visual-Focused Search Result Page

Created a more engaging search results page to deliver a dynamic, user-friendly experience. Led the initial design direction for this initiative.

Product Design, 2022

Visual-First Homepage Feed

Designed a new visual framework and user journeys to create a more engaging and seamless discovery experience on the app.

Product Design, 2022

Better Yelp Waitlist Feature

Designed a waitlist feature that allows diners to explore restaurant menus and popular dishes while waiting in line.

Product Design, 2021

Past works

CMHC Design System →

Created an expansive design system for Canada Mortgage and Housing Corporation to ensure a consistent and accessible experience for web application users.

Design System, 2020